Portfolio
Copywriting & Campaign Work
I’m a copywriter specializing in beauty, with experience across campaign, e-commerce, and editorial content. My work spans celebrity and influencer campaigns, product detail pages, Amazon and retail copy, and long-form blog content. I focus on creating clear, engaging messaging that supports both brand storytelling and conversion.
For a closer look at my writing, explore my full collection of writing samples.
Social Media Management
During my contract role as a Social Media Marketing Manager at DG Creative Media, I managed multiple social media accounts and supported my team with graphic design and marketing efforts for a diverse range of clients, including restaurants in New York City and the Hamptons, as well as hotels across the country. This experience strengthened my ability to create compelling visuals, adapt to a fast-paced environment, and develop cohesive brand identities. I was responsible for creating mockups and rebrands for the DG Creative Media Instagram and The Golden Pear Café, while also contributing to the social presence of Gigino and several hotel brands.
Gigino Trattoria Postcards
Gigino Trattoria Mockup & Graphics
DG Creative Media Mockups & Graphics
Pizza Pizza Mockup & Graphics
Hospitality Graphics
The Golden Pear Mockup & Graphics
JETSET Pilates & Fitness Graphics
As Studio Lead at JETSET Pilates Gramercy, I support studio marketing initiatives, including monthly email campaigns, in-studio and social graphics, and event content capture. I also assist with brand collaboration outreach and ideation, helping drive partnerships and special events that foster community engagement and client retention.
As a freelance graphic designer for fitness influencer @cschmidt.fit (125K+ Instagram followers, 196K+ TikTok), I created dynamic and engaging visual content tailored to her brand. My work included developing original content ideas, designing eye-catching carousels and graphics using Canva, and repurposing video content to maximize reach and client engagement. This role honed my skills in content strategy, brand consistency, and social media design within a fast-moving digital landscape.
RE/MAX News
In August 2024, I joined RE/MAX as an Editorial Contractor, contributing to the RE/MAX News website by crafting fun and informative articles for home buyers, sellers, and homeowners. This role continually hones my writing skills while deepening my knowledge of real estate and enhancing my experience in creating engaging blog content.
National Holidays & Commemorative Months Brainstorm
As an Editorial Contractor at RE/MAX, I conceptualized and developed engaging article ideas tailored to buyers, sellers, and homeowners, aligning with upcoming commemorative months and national holidays. I compiled these ideas into detailed presentations that included article titles, key themes, and publication timelines to effectively communicate concepts and maintain alignment with editorial goals. Collaborating closely with my supervisor, I helped refine ideas and contribute to a content calendar designed to resonate with the target audience and drive engagement.
I frequently used Pinterest to stay updated on the latest trends and forecasts in the real estate and interior design industries. As a visual learner, I found it incredibly helpful to create mood boards for various articles, using them as a source of inspiration to inform and enhance my writing. These mood boards allowed me to visually connect with the content and bring fresh perspectives to each project.
RE/MAX News Complete Brainstorm List
As an editorial contractor at RE/MAX, my final assignment involved creating a comprehensive list of creative content ideas for 2025. I curated topics tailored to homeowners, home buyers, and home sellers, drawing inspiration from emerging trends in design, social media, and the home improvement space. This project combined market research with a forward-thinking approach to deliver relevant, engaging content ideas.
Website
During the summer of 2023, I interned for the media company, Hound Media House. I was responsible for utilizing Square Space to design a detailed website, editorial calendar and brand kit that aesthetically reflected the company and the founder’s overall vision. This was an enriching experience that challenged me to improve my interpersonal and design skills.
Editorial Calendar
