Writing Samples

Product Naming & Packaging

I partner with Product Development to bring new beauty launches to life from concept to shelf. My work includes product and shade naming for Laura Geller Beauty and Julep, testing and naming shades, writing primary and secondary packaging copy, and helping develop the messaging that carries each product from development through launch.

Laura Geller Product Detail Page Copy

I write and optimize product detail page and listing copy across LauraGeller.com, Amazon, and Sephora, translating product features into clear, benefit-driven messaging that supports conversion. My work spans full PDP builds, including product descriptions, how-to content, product pairings, comparison charts, key benefits, and routine builders, all designed to guide the customer through the purchase journey. I also lead product and bundle naming, creating names that are both brand-aligned and commercially effective.

Laurageller.com

Laura Geller Celebrity Campaigns

I develop campaign copy for celebrity and influencer collaborations, translating each partnership into a cohesive, brand-aligned story across channels. My work includes video scripts, email and SMS messaging, site assets, and social copy, ensuring consistency from launch through conversion. Each campaign balances personality-driven storytelling with clear product education to drive engagement and sale

Laura Geller x Draper james

Laura Geller x Tia Mowry

Laurageller.com

Laura Geller Amazon & E-Commerce

I write and optimize copy across Amazon and e-commerce channels, including product naming, PDP descriptions, A+ content, brand store experiences, and Amazon video ad scripts. My work focuses on clear, benefit-driven messaging that improves discoverability and conversion while maintaining brand consistency across every touchpoint, from search results to full brand storefronts.

Laura Geller Amazon

Blog Posts

Laura Geller

I write blog posts that educate and empower women 40+ to feel confident in their skin. My work focuses on age-positive, SEO-driven editorial content that blends beauty expertise with the brand’s signature approachable tone.

Explore more of my work on the Laura Geller Content Hub

How to Pack Makeup for Travel: A TSA-Friendly Guide for Women

Satin Lipstick vs Matte: Best for Mature Lips

Bronzer vs Highlighter: How to Choose and Use Them

What Color Lipstick Should a 70-Year-Old Woman Wear

Best Under Eye Concealers for All Ages and Skin Types

The Best Makeup for Older Women: What to Look For and What to Skip

Dehydrated vs Dry Skin: What’s the Difference?

7 Best Makeup Products for Rosacea for Women Over 50

How to Use Color Corrector for Mature Skin: A Guide for 40+

Best Blush for Mature Skin: How to Choose (with Pro Tips!)

6 Best Foundations for Mature Skin: Tried and True Favorites

The Best Lip and Cheek Tint for Mature Skin (and What to Avoid)

Best SPF Makeup for Mature Skin: Sun Protection Made Simple

Age Beautifully: Laura Geller Makeup for Mature Skin

Step by Step Eye Makeup for Mature Eyes: A Foolproof Guide for Women Over 50

11 Easy Makeup Tips for Older Women + 3 Myths to Ignore

Best Lipsticks for Older Women: Stay Hydrated and Flawless

RE/MAX

As an Editorial Contractor for RE/MAX, I contributed to the RE/MAX News website by writing articles for home buyers, sellers, and owners. This role strengthened my writing skills and expanded my expertise in real estate and digital content creation.