Writing Samples

Laura Geller Product Detail Page Copy

I write and optimize product detail page and listing copy across LauraGeller.com, Amazon, and Sephora, translating product features into clear, benefit-driven messaging that supports conversion. My work spans full PDP builds, including product descriptions, how-to content, product pairings, comparison charts, key benefits, and routine builders, all designed to guide the customer through the purchase journey. I also lead product and bundle naming, creating names that are both brand-aligned and commercially effective.

Laurageller.com

Laura Geller Celebrity Campaigns

I develop campaign copy for celebrity and influencer collaborations, translating each partnership into a cohesive, brand-aligned story across channels. My work includes video scripts, email and SMS messaging, site assets, and social copy, ensuring consistency from launch through conversion. Each campaign balances personality-driven storytelling with clear product education to drive engagement and sale

Laura Geller x Draper james

Laura Geller x Tia Mowry

Laurageller.com

Laura Geller Amazon & E-Commerce

I write and optimize copy across Amazon and e-commerce channels, including product naming, PDP descriptions, A+ content, brand store experiences, and Amazon video ad scripts. My work focuses on clear, benefit-driven messaging that improves discoverability and conversion while maintaining brand consistency across every touchpoint, from search results to full brand storefronts.

Laura Geller Amazon

Blog Posts

Laura Geller

As a Junior Copywriter at Laura Geller Beauty, I write blog posts that educate and empower women 40+ to feel confident in their skin. My work focuses on age-positive, SEO-driven editorial content that blends beauty expertise with the brand’s signature approachable tone.

What Color Lipstick Should a 70-Year-Old Woman Wear

Best Under Eye Concealers for All Ages and Skin Types

The Best Makeup for Older Women: What to Look For and What to Skip

Dehydrated vs Dry Skin: What’s the Difference?

7 Best Makeup Products for Rosacea for Women Over 50

How to Use Color Corrector for Mature Skin: A Guide for 40+

Best Blush for Mature Skin: How to Choose (with Pro Tips!)

6 Best Foundations for Mature Skin: Tried and True Favorites

The Best Lip and Cheek Tint for Mature Skin (and What to Avoid)

Best SPF Makeup for Mature Skin: Sun Protection Made Simple

Age Beautifully: Laura Geller Makeup for Mature Skin

Step by Step Eye Makeup for Mature Eyes: A Foolproof Guide for Women Over 50

11 Easy Makeup Tips for Older Women + 3 Myths to Ignore

Best Lipsticks for Older Women: Stay Hydrated and Flawless

RE/MAX

As an Editorial Contractor for RE/MAX, I contributed to the RE/MAX News website by writing articles for home buyers, sellers, and owners. This role strengthened my writing skills and expanded my expertise in real estate and digital content creation.