Portfolio

Brand Kits

I have created several brand kits for varying companies and organizations that reflect the aesthetic vision of the given clients. As a part of the visual design committee for The Oaks Agency, it was vital to create and establish brand kits for each account I was on. During my three years in the agency, I created graphics for the Auburn University School of CMJN (Communications, Journalism, Media Studies and PR), The CEO Auburn Entrepreneurs Club, Opelika Pickleball Club and Auburn Public Relations. I became proficient in utilizing Canva and Adobe Express to create weekly graphics that remained consistent with each brand kit.

Personal Branding Suite

In my Public Relations Messages in Style & Design class, I was tasked with curating a personal branding suite that created continuity within my brand. The branding suite includes a logo, style guidelines, my resume, a cover letter template, envelopes, business cards, and a creative brief. I utilized Photoshop to complete this project.

Graphics

During my senior year, I was in charge of rebranding the Auburn Public Relations Instagram. I assisted with creating a content calendar and writing captions while producing graphics that were posted around five times a week. My efforts earned me the “Excellence in Visual Design” award within the agency.

I decided to integrate the distinctive colors and images of Auburn University into my graphics, aiming to establish an authentic brand identity that appealed to students. Following the brand kit I created, I strategically planned and created each graphic with the overall aesthetic of the feed in mind. Promoting events was a vital component in working with the client. Therefore, I designed numerous informational graphics for Instagram and flyers that were hung up around the Mell Library and Student Center.

Website

During the summer of 2023, I interned for the media company, Hound Media House. I was responsible for utilizing Square Space to design a detailed website, editorial calendar and brand kit that aesthetically reflected the company and the founder’s overall vision. This was an enriching experience that challenged me to improve my interpersonal and design skills.

Editorial Calendar

Blog Posts

In my Public Relations Messages in Style & Design class, we learned the fundamental concepts of writing for a blog. I crafted two blog posts for the class that discussed the design skills and concepts I learned throughout the semester.

Personas

In my Public Relations Campaigns class, I had the chance to collaborate with a group of students and establish a mock PR agency. Our team was entrusted with managing an actual client and was assigned to create and implement various projects throughout the semester. I was the team’s creative director and was responsible for creating a website and several graphics for the different projects.

Social Media Tactics

In my Public Relations campaign class, we worked on developing and executing strategies to boost engagement on our client’s social media accounts. My group partnered with a local bakery to help them expand their reach. To generate ideas, I created a sample social media plan and posts that the bakery could implement. Along with this, we created a public relations event for the company that fit within the goals and objectives of the campaign and I designed a social media post to promote the event.

Website & Brand Kit

As a part of my Public Relations campaigns class, I was entrusted with creating a website for my group’s mock PR company, Clock Tower PR. As the creative director for my group, I designed a company logo, built the website, developed a brand kit, and created several graphics for various projects displayed on the website.

Final Campaign Proposal

For my Public Relations Campaigns class, I created a public relations campaign proposal for a local client during the second semester of my senior year at Auburn University alongside three other students. The proposal included a SWOT analysis, Social Media Audit, Situational Analysis, Goals/Objectives, Strategies/Tactics and Measurable Results. The proposal was then presented to the professor, the client and the class. 

RE/MAX News

In August 2024, I joined RE/MAX as an Editorial Contractor, contributing to the RE/MAX News website by crafting fun and informative articles for home buyers, sellers, and homeowners. This role continually hones my writing skills while deepening my knowledge of real estate and enhancing my experience in creating engaging blog content.

National Holidays & Commemorative Months Brainstorm

As an Editorial Contractor at RE/MAX, I conceptualized and developed engaging article ideas tailored to buyers, sellers, and homeowners, aligning with upcoming commemorative months and national holidays. I compiled these ideas into detailed presentations that included article titles, key themes, and publication timelines to effectively communicate concepts and maintain alignment with editorial goals. Collaborating closely with my supervisor, I helped refine ideas and contribute to a content calendar designed to resonate with the target audience and drive engagement.