Portfolio

RE/MAX News

In August 2024, I joined RE/MAX as an Editorial Contractor, contributing to the RE/MAX News website by crafting fun and informative articles for home buyers, sellers, and homeowners. This role continually hones my writing skills while deepening my knowledge of real estate and enhancing my experience in creating engaging blog content.

Social Media Management

During my contract role as a Social Media Marketing Manager at DG Creative Media, I managed multiple social media accounts and supported my team with graphic design and marketing efforts for a diverse range of clients, including restaurants in New York City and the Hamptons, as well as hotels across the country. This experience strengthened my ability to create compelling visuals, adapt to a fast-paced environment, and develop cohesive brand identities. I was responsible for creating mockups and rebrands for the DG Creative Media Instagram and The Golden Pear Café, while also contributing to the social presence of Gigino and several hotel brands.

Gigino Trattoria Postcards

Gigino Trattoria Mockup & Graphics

DG Creative Media Mockups & Graphics

Pizza Pizza Mockup & Graphics

The Golden Pear Mockup & Graphics

National Holidays & Commemorative Months Brainstorm

As an Editorial Contractor at RE/MAX, I conceptualized and developed engaging article ideas tailored to buyers, sellers, and homeowners, aligning with upcoming commemorative months and national holidays. I compiled these ideas into detailed presentations that included article titles, key themes, and publication timelines to effectively communicate concepts and maintain alignment with editorial goals. Collaborating closely with my supervisor, I helped refine ideas and contribute to a content calendar designed to resonate with the target audience and drive engagement.

RE/MAX News Complete Brainstorm List

As an editorial contractor at RE/MAX, my final assignment involved creating a comprehensive list of creative content ideas for 2025. I curated topics tailored to homeowners, home buyers, and home sellers, drawing inspiration from emerging trends in design, social media, and the home improvement space. This project combined market research with a forward-thinking approach to deliver relevant, engaging content ideas.

I frequently used Pinterest to stay updated on the latest trends and forecasts in the real estate and interior design industries. As a visual learner, I found it incredibly helpful to create mood boards for various articles, using them as a source of inspiration to inform and enhance my writing. These mood boards allowed me to visually connect with the content and bring fresh perspectives to each project.

Website

During the summer of 2023, I interned for the media company, Hound Media House. I was responsible for utilizing Square Space to design a detailed website, editorial calendar and brand kit that aesthetically reflected the company and the founder’s overall vision. This was an enriching experience that challenged me to improve my interpersonal and design skills.

Editorial Calendar

Final Campaign Proposal

For my Public Relations Campaigns class, I created a public relations campaign proposal for a local client during the second semester of my senior year at Auburn University alongside three other students. The proposal included a SWOT analysis, Social Media Audit, Situational Analysis, Goals/Objectives, Strategies/Tactics and Measurable Results. The proposal was then presented to the professor, the client and the class. 

Graphics

Designing captivating graphics for social media is one of my greatest passions, both professionally and for my own enjoyment. With extensive experience using both online design platforms and Adobe Creative Cloud, I’ve crafted engaging content for a wide range of social media accounts. Whether through freelance projects, client work at the Oaks Agency, or personal projects, I’ve honed my ability to create visuals that resonate with audiences and enhance brand presence.

During my senior year, I was in charge of rebranding the Auburn Public Relations Instagram, assisting with creating a content calendar, writing captions, and producing graphics that were posted around five times a week. My efforts earned me the “Excellence in Visual Design” award within the agency. I decided to integrate the distinctive colors and images of Auburn University into my graphics, aiming to establish an authentic brand identity that appealed to students. Following the brand kit I created, I strategically planned and created each graphic with the overall aesthetic of the feed in mind. Promoting events was a vital component in working with the client. Therefore, I designed numerous informational graphics for Instagram and flyers that were hung up around the Mell Library and Student Center.

Brand Kits

I have created several brand kits for varying companies and organizations that reflect the aesthetic vision of the given clients. As a part of the visual design committee for The Oaks Agency, it was vital to create and establish brand kits for each account I was on. During my three years in the agency, I created graphics for the Auburn University School of CMJN (Communications, Journalism, Media Studies and PR), The CEO Auburn Entrepreneurs Club, Opelika Pickleball Club and Auburn Public Relations. I became proficient in utilizing Canva and Adobe Express to create weekly graphics that remained consistent with each brand kit.

Personas

In my Public Relations Campaigns class, I had the chance to collaborate with a group of students and establish a mock PR agency. Our team was entrusted with managing an actual client and was assigned to create and implement various projects throughout the semester. I was the team’s creative director and was responsible for creating a website and several graphics for the different projects.

Website & Brand Kit

As a part of my Public Relations campaigns class, I was entrusted with creating a website for my group’s mock PR company, Clock Tower PR. As the creative director for my group, I designed a company logo, built the website, developed a brand kit, and created several graphics for various projects displayed on the website.

Social Media Tactics

In my Public Relations campaign class, we worked on developing and executing strategies to boost engagement on our client’s social media accounts. My group partnered with a local bakery to help them expand their reach. To generate ideas, I created a sample social media plan and posts that the bakery could implement. Along with this, we created a public relations event for the company that fit within the goals and objectives of the campaign and I designed a social media post to promote the event.

Personal Branding Suite

In my Public Relations Messages in Style & Design class, I was tasked with curating a personal branding suite that created continuity within my brand. The branding suite includes a logo, style guidelines, my resume, a cover letter template, envelopes, business cards, and a creative brief. I utilized Photoshop to complete this project.